Who are we
We are an expert network of experienced commercial excellence practitioners and educators
We support leaders in large organisations to drive customer-centric initiatives designed to outperform competitors and overcome commercial challenges
Our clients value our hands-on experience to shape strategic vision, implement proven customer-centric frameworks, and build the skills and mindsets of teams so that they can confidently translate strategy into action successfully.
Think of us as outsourced experts who will help you meet any commercial challenge you are facing.
Whether you’re looking to increase market share, launch a new product, or drive customer loyalty, we can help.
Who do we work with?
We mostly work with large, well-established companies with a strong legacy and product portfolio, whose conventional product-push approach to the market no longer produces exceptional commercial results. They are often stuck in a commercial ‘status-quo’ with their top competitors, and they are in need of a fresh new customer-pull approach to show them the way to market success.
We help clients build the muscles and agility they need to win in a VUCA world.
Are we right for you?
Here are a few indicators we have seen in clients that have approached us:
As a senior executive you feel that your organisation needs a fresh new customer-centric approach to developing the right strategy, processes, skills and culture required to attract and retain customers.
The dominant mindset of leadership seems to be focused on cost cutting and incremental optimisation vs focusing on increasing and capturing customer value
What is Commercial Excellence?
Commercial Excellence aligns and optimizes often disparate business activities together in a cohesive strategy that delivers value for customers, while creating competitive advantage for the organization at the same time.