Do you know how to create value for customers? Do you need to work with partners to create that value? If so, do you have a clear value proposition for them?
With a solid understanding of your customer segments and your relevant competitors, you are now set to create or improve your offering.
In this stage, we must first establish a ‘landing zone’ for innovation as well an innovation management process. This mandate for innovation and a defined decision-making criteria sets a firm foundation to start being creative.
All of our solutions are tailored to the specific challenges of each client
Design Thinking
Working with an FMCG company that had identified new untapped customer segments, we led project teams through a Design Thinking sprint to develop user-centred product and service concepts over a one month period. We’ve done similar projects with banks, telcos, and tech companies.
Service Design
Working with the Dubai government, we developed a large-scale Services 360 project focusing on integrated government services that cut across siloed government departments. We developed the methodology and a 4-day Service Designers training program, an advanced 3-day TTT program, along with a Playbook of all key tools used in Service Design.
Business Model Innovation
A large chemical client had identified key challenges to overcome in different markets and we worked with project teams to develop new business model concepts that would disrupt the existing marketplace. Over a few weeks, several business model concepts were created, many of which were co-created with external channel partners.
